Founded in 2000, CFIIN.COM is the outward
portal website of The China National Food Industry Association.
Recently, it has become the most pragmatic network media service
within the field. Its features include: current and abundant
information, excellent pictures and texts, as well as a large-scale,
comprehensive website, which is oriented toward the domestic
and foreign food industries. This website is also the largest
and most comprehensive in the entire Chinese domestic food
CFIIN.COM currently has 27 channels; including: domestic
and foreign information, government announcements, state quality
inspections, industry leading enterprises, food technologies,
food certification, and food techniques. There are also more
than 60 sub-categories within each of these channels. More
than 100 new items of information, containing more than 300,000
words, are released alongside 50 new service items every day.
Furthermore, tracking has indicated that the website receives
more daily hits than any other industrial website. Throughout
their years of operation, CFIIN.COM has become a part of the
mainstream media for the publication of Chinese policies and
laws, as well as information and standards on the food industry.
It represents a window for publicizing the various products
from different food enterprises, and is a channel available
for the food industry to summarize and report on special projects.
CFFIIN.COM is also a platform for market transactions and
a service center where industry insiders can go in search
of various kinds of food talents, techniques, and products.
Introduction to the Service Contents of CFIIN.COM:
Current Service Items : 1. Inquiries and Investigations
concerning Domestic Food Data; 2. Monitoring and Analysis
of Public Opinions on Enterprises; 3. Domestic and Foreign
Advertisements, Publicity for Enterprises and Product Promotions;
4. Foreign Publicity and the Organization of International
Exchanges for Domestic Enterprises
Brief Introduction to The China National Food Industry Association
Established in 1981 under approval by the State Council,
The China National Food Industry Association is the only comprehensive
industrial management organization for the food industry within
China. The chairman of The China National Food Industry Association
functions as the legal representative. Shi Xiushi, director
of Economic Committee of China National People’s Congress,
is currently working as the acting chairman of the association.
Furthermore, several leaders from various government bodies,
as well as major players within the domestic Chinese food
industry, serve as vice-chairmen of the association.
A trustee management system has been implemented for the
association. Presently, the association has 1,248 members
on the trustee council. These members are representative of
the entire network of large-scale enterprises and scientific
food research institutions within the Chinese food industry.
In addition, all of the food industrial associations from
the various provinces and major cities in China are represented
as member units on the trustee council.
The association currently has 6 internal offices and 12
branches. The International Food Department, functioning under
The Special Committee of Food Logistics, generally handles
all foreign liaison and cooperative work for the association.
Major projects and functions of the
(1)Carries out investigations and research into industry
structure, product composition, production, and marketing
within the food industry. The association also provides consultation
and data services for both domestic and foreign enterprises,
as well as various other institutions.
(2) Accepts the authorization and entrustment provided by
government bodies, and carries out first-phase demonstrations
of important technical upgrades, technical introductions,
investments, and development projects within the industry.
The association also participates in issuing industrial production
licenses and business licenses.
(3) Organizes academic discussions and technical exchanges
concerning important domestic food subjects; arranges the
introduction and popularization of new techniques, and promotes
scientific food research;
(4) Studies the layout of the food industry; organizes relations
between cities, rural areas, the agriculture sector, the food
industry, and various other industries; provides studies and
introduces policy and legal proposals for food industry development,
and organizes their implementation.
(5) Functions as the cooperation liaison between food authorities,
industrial associations related to food, food manufacturers,
processors, and sales enterprises. The association also co-ordinates
with domestic food enterprises to participate in international
showcases like exhibitions and exchanges.
(6) Carries out quality supervision and management, organizes
recommendations for exceptional products, supervises product
quality, publicity, and promotions; organizes and participates
in the formulation and revision of state and industrial standards
for the food industry; organizes, implements and supervises
Introduction to the Major Departments of the Association
Brief Introduction on the Data Research Center
The CFI Data Research Center (CFI Data) is an industrial
research and consultancy body affiliated with The China National
Food Industry Association. The center generally takes charge
of the collection and organization of data related to the
food industry. It also studies the general situation and direction
of development within the industry, and provides policy proposals
and consultancy opinions for government authorities, enterprises,
The center focuses on the collection and dispersal of data
which relates to the macro economy, industry, and various
enterprises within the industry. It currently possesses the
most authentic and comprehensive industrial food database
in China. Other relevant information contained within this
database includes: customs import and export statistical data,
enterprise operational data, enterprise rankings, as well
as information about the companies listed within. The center
gathers comprehensive, accurate, and current industrial information,
assists relevant social circles to understand market trends,
assesses the value of various projects, and concludes definitive
In terms of research, the full-time researchers at the center
have carried out studies on subdivided industries according
to their personal academic specialties, and have written a
series industrial analysis reports. They have issued theses'
and published monographic works in both domestic and foreign
journals. In addition, the center has been entrusted by government
bodies, international organizations and enterprises to carry
out special research projects on important issues and the
various difficulties faced during industrial development.
Furthermore, the center has published various papers, including
brief internal reports and the well-received “Monthly Analysis
Report on the Food Industry”. These papers are effective tools
for reporting on center activities and introducing research
achievements to decision-making departments and the media.
The industry itself has also found these publications to be
In terms of the information solution program, the center
provides information support for management decisions made
by the government, enterprises and institutions. This program
is backed by the center's rich industrial research experience,
successful integration of data resources, and the proficient
IT technical development information system. The system is
an industrial information system which focuses on the construction
of a set of databases. It achieves success through automatic
data collection techniques, and is oriented towards application
and demand functions. The center has established a website
to help introduce basic information about the center, release
information on its research achievements, and report on various
activities in order to promote exchanges amongst personnel
from various circles within the food industry.
The data research center will continue to maintain and develop
extensive contacts within the various subdivided industrial
associations from various regions, as well as various international
industrial associations and business chambers. It will also
seek to actively develop exchanges and cooperation between
research consultancy agencies in various countries.
Brief Introduction to the International Food Department
The International Food Department of The China Food Industry
Association's Food Logistics Committee is the department in
charge of conducting the foreign affairs of the association.
It is mainly engaged in assisting domestic food enterprises
in participating in foreign exhibitions and inspections. This
allows for shared learning, information exchanges, and the
cooperation between businesses and foreign food enterprises.
This department provides comprehensive public relation plans
and programs on brand building to various food enterprises
developing business within China. It also facilitates and
allows foreign food enterprises to participate in exhibitions
and to hold promotional product meetings in China; assists
foreign enterprises in developing businesses in China; and
constructs the corresponding channels and networks.
Specific Business Categories: media, exhibition, training,
brand management(public relations, custody), data investigations
and market research, and retail market consultancy. The magazine
“Universal Imported Foods” has won high acclaim and recognition
within imported food circles in China, and it is also the
most influential magazine on imported foods in China.
Telephone(Fax) of Foreign Businesses:010-63366411